... Emerald Publishing Limited Licensed re-use rights only Co-branding Brand alliance Brand meaning Consumer resistance Consumer negative agency Collaboration saturation fsQCA Mixed method Co-branding is widely positioned as a managerial tool for creating synergy between firms...

... is tested. Both symmetrical partial least squares structural equation modelling and asymmetric fuzzy-set qualitative comparative analysis (fsQCA) are used to enhance the rigour of the findings. Findings Results show that customers’ disposition towards LP engagement, in the form of internal tendencies...

...Achchuthan Sivapalan; Charles Jebarajakirthy; Haroon Iqbal Maseeh; Deepak Sangroya; Sushant Kumar Purpose The purpose of this study is to combine two types of meta-analytical approaches, i.e. SEM-based meta-analysis and fuzzy set qualitative comparative analysis (fsQCA)-based meta-analysis...

...) with behavioral outcomes (i.e. share of wallet (SOW) and customer account profitability). Using data from a global business-to-business (B2B) customer survey together with archival performance data from a multinational mechanical engineering firm, a fuzzy set qualitative comparative analysis (fsQCA) is performed...

...) from online shopping consumers. This study used partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) techniques to empirically examine the proposed relationships. Findings A lack of corporate privacy responsibility and regulatory...

... service employees have more service recovery options with which to address customer dissatisfaction (Smith et al., 2010). Employee adaptive service recovery Employee proactive service recovery Qualitative comparative analysis fsQCA Service recovery comprises all...

.... Design/methodology/approach Using data from 782 Chinese customers of brand pages on the social media platform Weibo, this paper is the first to use both finite mixture partial least squares (FIMIX-PLS) analysis and fuzzy-set qualitative comparative analysis (fsQCA) to empirically assess the impact of CE...