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Keywords: Benevolence
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (4): 443–459.
Published: 20 December 2023
... of trusting beliefs, namely benevolence and competence, had a positive effect on the association between CSR and the purchase intention on mobile shopping applications. This relationship was partially mediated by trusting beliefs. Further findings demonstrated that the impact of CSR on purchase intention...
Journal Articles
European Journal of Management and Business Economics (2023) 32 (2): 168–184.
Published: 10 May 2022
...Pedro Simões Coelho; Paulo Rita; Ricardo F. Ramos Purpose This paper analyzes previously unmeasured effects of a response to a service incident called “benevolent” within the customer –firm relationship. Design/methodology/approach A questionnaire was administered to telecommunication customers...
