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Journal Articles

The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level

Matti Haverila, Kai Christian Haverila, Caitlin McLaughlin

European Journal of Management Studies (2025) 30 (1): 3–29.

https://doi.org/10.1108/EJMS-06-2024-0059

Published: 17 October 2024

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Journal Articles

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Matti Haverila, Kai Christian Haverila, Jenny Carita Twyford

European Journal of Management Studies (2023) 28 (1): 49–68.

https://doi.org/10.1108/EJMS-05-2021-0034

Published: 01 February 2023

View article titled, The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Add to Citation Manager for The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework