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Keywords: Retail sector
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Journal Articles
Chikazhe Lovemore, Desderio Chavunduka, Shakemore Chinofunga, Rumbidzai Patience Marere, Oniwel Chifamba, Martha Kaviya
European Journal of Management Studies (2023) 28 (3): 193–211.
Published: 31 October 2023
...) on perceived service quality and organisational performance within the retail sector in Zimbabwe. Also, the study sought to understand the moderating role of ICT on the effect of customer retention strategies on perceived service quality and organisational performance. Design/methodology/approach A cross...
