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The Open University's multi‐media approach to teaching has been judged one of the most important innovations ever in the British educational system. Open learning allows individuals to learn in their own place and time and at their own pace, and to learn quickly away from work and in a way that relates to their work. The Open University's approach to open learning, course material, tutorial contribution and assessment and qualifications are described. The benefits of accessibility, quality, relevance, flexibility and cost effectiveness are discussed. An outline of the “Effective Manager” course is given.

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