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I have always believed that management teachers need to be immersed in the day‐to‐day pressures and risks of management from time to time if they are to retain an understanding of the real world which they exist to serve. Case study teaching, project supervision, set advising, even consultancy, all lack two features of the manager's life: taking and carrying responsibility for risky and expensive decisions and involvement in the detail which takes up so much time and energy — often out of all proportion to its importance.

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