Evaluation Concerns: A Systematic Response

As part of an ongoing Ashridge Management College project, attempts to understand some of the reasons why there is a certain reluctance on the part of management educators to become too heavily involved in evaluation. In terms of its methodology, it is based on ten in‐depth,semistructured interviews with a sample of course tutors across a broad range of subject disciplines. Begins by outlining the emerging major themes from the perspective of the provider. Then goes on to discuss an evaluation system, adapted from the literature, which is intended to be viewed as organic, meaning that it is, intentionally made up of systematically interrelated parts. Concludes by discussing the implications of applying such a model to the emerging major themes.