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Entrepreneurs or the move towards self‐employment is, and will continue to become, an increasingly important element of economic growth and development. It is now recognized that small firms in Ireland are “net creators of jobs while the large firm sector is a net shedder of jobs”. To ensure that a sustained increase in self‐employment continues, it is critical that the correct infrastructure is in place to facilitate this development. One critical aspect of this infrastructure is the creation of an enterprise culture which will encourage and entice individuals to take the risk of starting a business. Examines one of the core components of an enterprise culture, which is education, and how the various educational programmes can incorporate entrepreneurship as a subject area which will foster the interest in enterprise. Focuses on how a process model for enterprise education can be used to target various student groups in an interdisciplinary manner, and emphasizes the need to teach entrepreneurship to non‐business students, who in many instances are the originators of ideas, but unfortunately do not have the business knowledge to develop the idea further.

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