Business Success and 1992: The Need for Effective Top Teams

That competitiveness in the single European market is recognized by some companies as a challenge providing opportunities, that it is seen by others to be a threat, has been the message communicated in numerous publications. Contributes further knowledge by identifying the various active pursuits of companies in making their visions of successfully competing in Europe a reality, and by highlighting the requirements for a company to become successful post‐1992. Successful management is required to establish a long‐term strategic intent for Europe in order to be competitive and for a company to be a “winner”post‐1992. The “winners” so far are the companies which have pan‐European organizational infrastructure, and can manage manufacturing, brands and distribution, on a European‐wide basis.