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The motivational style of management is described as more effective than the manipulative. A top‐down approach is essential since example is necessary if staff are to give credence to the development training proposed. The managing director must actively participate. An outside stimulus/ facilitator is also essential and guidance is given on the selection of consultants – their personal and professional qualities must be appraised and their results elsewhere must be verified. For serious results a phased structure is recommended.

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