Proposed enhancement of the contribution of the teaching note to the case writing process Available to Purchase

The paper contends that in contrast to its well‐recognized role in assisting case users in the teaching/learning process, the teaching note’s importance in case writing has been inadequately appreciated. While accepting that its role to date, i.e. in supporting class‐room discussion on the case study, is extremely valid, it is suggested that if developed and formulated to its near final stage, the teaching note can provide an ideal template within which the planned case can be written. The proposition that the process of writing the teaching note in advance of the case is defended on two grounds: marketing theory and, perhaps the best of all reasons, “that it works”!