Developing export management competencies and skills among undergraduate business students Available to Purchase

“Live” client‐sponsored projects have been recognised as a useful pedagogic technique in management education. They enable students to apply theoretical concepts in practice and allow them to develop the necessary knowledge, skills and competencies required for future business careers. This paper describes how this learning approach has been used with a cohort of final year undergraduate students to improve their export management skills and to enhance the learning experience. It evaluates the outcomes from the perspectives of students, the “client” firms and the government support agencies.