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Purpose

The motivation for this investigation is to apply social networking features to a semantic network portal, which supports the efforts in enterprise training units to up‐skill the employee in the company, and facilitates the creation and reuse of knowledge in online communities.

Design/methodology/approach

The paper provides an overview of an emerging area for work‐related research in the field of knowledge management and collaborative online communities.

Findings

The growing number of social network online communities requires a systematic assessment of the application and design of social network technologies, which makes this study relevant and timely.

Practical implications

This paper gives guidance in an emerging research area with major implications for online communities and human resources management.

Originality/value

Fulfils a need, since a lack of literature in the field is apparent.

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