Strategic Change Management and Training: Adaptive,Adoptive and Innovative Roles

Sets out a three‐role model for training in the strategic change process: adaptive change, focusing on skills and knowledge; adoptive change, stressing attitudinal and behavioural change; and innovative change, using training as a bottom‐up initiator and shaper of change. Based on the author′s experience and illustrated by case‐study material, shows how the last role can be used to create additional “value‐added” in training interventions.