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Keywords: Brand identity
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Journal Articles
European Journal of Training and Development (2023) 47 (10): 37–52.
Published: 15 February 2022
...-strategic, the impersonal and finally, the co-created. Co-creation can be facilitated with the help of constructive and collaborative HRD. Then, it can be turned into a dynamic capability that builds competitive advantage. Co-creation Employer branding Employer brand Brand identity Employer brand...

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