...-strategic, the impersonal and finally, the co-created. Co-creation can be facilitated with the help of constructive and collaborative HRD. Then, it can be turned into a dynamic capability that builds competitive advantage. Co-creation Employer branding Employer brand Brand identity Employer brand...

...Corry Ehlen; Marcel van der Klink; Jol Stoffers; Henny Boshuizen Purpose This study aims to design and validate a conceptual and practical model of co-creation. Co-creation, to design collaborative new products, services and processes in contact with users, has become more and more important...