Keywords: Employer brand
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Journal Articles
European Journal of Training and Development (2023) 47 (10): 37–52.
Published: 15 February 2022
...Anna Näppä Purpose The study aims to explore strategic employer brand management by combining experiences of multiple organizations. In particular, the purpose is to identify what strategic management processes managers consider relevant to employer brand management for small- and medium-sized...
Journal Articles
European Journal of Training and Development (2020) 44 (6-7): 675–694.
Published: 04 May 2020
...Urmila Itam; Siddharth Misra; Heena Anjum Purpose The concept of employer branding has drawn the attention of both academicians and practitioners over a decade. However, inaction, the objective of the employer brand managers were hardly tapped. Therefore, this paper aims to explore the views of HR...
Journal Articles
European Journal of Training and Development (2012) 36 (1): 86–104.
Published: 27 January 2012
...Thomas N. Garavan; Ronan Carbery; Andrew Rock; Dmitry Kucherov; Elena Zavyalova Purpose The employer brand could be a key factor of competitiveness for a company in a contemporary labour market. The purpose of this paper is to identify the features of human resource development (HRD) practices...

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