...Anna Näppä Purpose The study aims to explore strategic employer brand management by combining experiences of multiple organizations. In particular, the purpose is to identify what strategic management processes managers consider relevant to employer brand management for small- and medium-sized...

...Rajwinder Kaur; Reena Shah Purpose Drawing from the instrumental and symbolic framework for employer branding, this study aims to explore the perception of the current and potential employees for the Indian armed forces’ employer brand. Design/methodology/approach The study is conducted...