... performance. Research limitations/implications The research was undertaken in the hotel industry and the analysis based on cross-sectional data which cannot be generalized across a broader range of sectors. Practical implications The findings of the study have the potential to help stakeholders...

... to innovate. Deep links between hotel industry practitioners and the academic community will enable the effective dissemination of the research. Originality/value – Hotel micro firms play an important social and economic role. There has been little research into how they innovate and specifically...

.... Research limitations/implications The study was confined to the analysis of a single Spanish region, and specifically referred to its hotel industry, which means that the results obtained must be situated within that specific context examined. To this must be added that the data were collected from...