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Keywords: New product development
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Journal Articles
Journal of European Industrial Training (2000) 24 (2-3-4): 137–148.
Published: 01 March 2000
... on some previous research that examined new product development in small electronics firms in Alabama, USA (Yap and Souder, 1994). A similar research tool[1] was used to collect data, allowing for comparisons to be made between the US and Irish results. The US study found that much of the conventional...

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