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Keywords: Reputation
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Journal Articles
Signs and wonders: Exploring the effects and impact of the Investors in People logo and symbols
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European Journal of Training and Development (2015) 39 (4): 298–314.
Published: 05 May 2015
...Simon Smith; Peter Stokes Purpose – This paper aims to examine and assess the reputational impact of the logo and symbols of the UK Standard Investors in People (IiP). The extant literature highlights differing opinions in terms of the likely benefits that IiP generates following achievement...
