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Keywords: Sponsorship
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Journal Articles
Journal of European Industrial Training (1998) 22 (3): 93–112.
Published: 01 April 1998
...Jonathan Liu; Ashok Srivastava; Hong Seng Woo This paper presents the findings of a literature review and survey conducted on sport sponsorship in the UK. The paper seeks to establish relevant material published that addresses the issue of the transferability of techniques and skills from sports...
