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Keywords: Willingness to pay
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Journal Articles
European Journal of Training and Development (2019) 43 (7-8): 719–735.
Published: 16 July 2019
... in the behavioral intentions toward such certification program, i.e. intention to participate in the certification process and willingness to pay for the certificate. Design/methodology/approach Based on a survey of 2,630 professionals about the “Certified Professional” program in eight European countries...

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