Marketing electronic information in the 1990s

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Review Article| May 01 1990

Stephen E. Arnold

1173 Colusa, Berkeley, CA 94707, USA

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PubMed

Publisher: Emerald Publishing

Online ISSN: 1758-616X

Print ISSN: 0264-0473

1990

The Electronic Library (1990) 8 (5): 350–358.

https://doi.org/10.1108/eb045003

‘Marketing information’ is one of the litanies of electronic publishing in the 1990s. But who really knows how to market electronic information?

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1990

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