Business values among the Imazighen

Morocco is a multicultural society, in which the Imazighen (Berbers) are the Indigenous people. They are Muslim but not Arab. They make up the majority of the population in Morocco. This article examines their self‐employment activities, reflecting a pattern of occupational clustering influenced by ethnic identity. The paper discusses the traditional bazaar, where segmentation refers to the clustering of producers, and prices are negotiated by buyers and sellers. A model is presented showing the spheres of influence of different ethnic groups in this country on the Mediterranean rim.