The purpose of this study was to examine the contribution of organizational culture processes aimed at promoting innovation in small businesses
The empirical study was conducted in Israel on a sample of 202 businesses in face-to-face interviews.
The study demonstrated that small businesses in the industry sectors that seek to promote innovation must implement processes for developing an innovation culture. Interestingly, these processes contribute mainly to product and process innovation and less to marketing and organizational innovation.
The study may contribute in a practical manner to assisting small businesses in the development and implementation of appropriate organizational culture processes for promoting innovation, and as a result, contribute to overall economic growth.
This research expands the body of knowledge on organizational culture processes for promoting innovation in this group of businesses, which has rarely been the focus of studies on innovation. The use of face-to-face interviews as a research tool facilitated obtaining knowledge that is generally not readily accessible.
