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María Pilar Martínez‐Ruiz
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Journal Articles

The influence of brand equity on smartphone purchase intention: when gender makes a difference

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Benito Yáñez-Araque, Maria Pilar Martinez-Ruiz, Juan Jose Blazquez-Resino
Journal: EuroMed Journal of Business
EuroMed Journal of Business 1–22.
https://doi.org/10.1108/EMJB-09-2024-0246
Published: 16 September 2025
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Journal Articles

Assessing the consumer's choice of purchase channel in the tourism sector: Evidence from Spain

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Alicia Izquierdo‐Yusta, María Pilar Martínez‐Ruiz
Journal: EuroMed Journal of Business
EuroMed Journal of Business (2011) 6 (1): 77–99.
https://doi.org/10.1108/14502191111130325
Published: 17 May 2011
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