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Keywords: AI adoption
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business 1–21.
Published: 28 July 2026
... AI adoption Small and medium-sized enterprises (SMEs) Technology adoption TOE framework Bricolage Table A1, A2 and A3 The past 2 decades have been marked by an unprecedented technological transformation, culminating in the current rise of artificial intelligence (AI) (Agrawal et al...
