... published between 1987 and 2021. Findings A sizable stream of literature exploring obesity has accrued in the marketing area as authors have drawn parallels between the influence of persuasive communication and advertising on human wellbeing and child health. The United States of America is found...

... companies. The food industry in the USA spends 30 billion dollars every year (Kaiser Family Foundation, 2010). In fast food in the USA about 1.8 billion dollars were spent on advertising alone, and children from six to 11 years old had 1,006 different advertising messages on TV alone. As children grow up...

... different communication tools (advertising and sponsorship) compared to a non‐integrated strategy. Specifically, it focuses on the synergistic effects that IMC has on consumer information processing, attitude and recall of the communication campaign. Design/methodology/approach The study uses...

...Alexandra J. Kenyon This paper explores the use of intertextuality in advertising texts. It identifies that there are two distinctive methods of researching meanings found in and around advertisements. The two methods are textual strategy and interpretive practice. The results of a phenomenological...