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Keywords: Alcoholic beverages
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (2): 712–727.
Published: 23 April 2025
...Lara Agnoli; Efi Vasileiou; J. François Outreville Purpose This study aims at analysing how cultural dimensions, alongside economic factors, shape consumer preferences for wine, beer and spirits, offering insights into the role of values in determining global alcoholic beverage consumption...
