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Journal Articles
Assessing and measuring sales culture within commercial banks in Jordan
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2011) 6 (2): 227–252.
Published: 18 July 2011
...Evangelos Tsoukatos; Yiannis Dimotikalis; Naji Deeb Mualla Purpose This study aims to assess and measure the sales culture within the commercial banks in Jordan, and to provide top management of these banks with the database which may be required for improving the banks' selling effectiveness...
