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Keywords: Attitude towards influencer-endorsed products
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2026) 21 (5): 18–47.
Published: 09 January 2026
... towards influencer-endorsed products after the pandemic. Conversely, consumer involvement had a strong influence on attitudes toward influencer-endorsed products after the pandemic. Practical implications The findings, along with the comparison of the two data sets, provide theoretical and practical...
