...Shekhar; Marco Valeri Purpose The study aims to review how the use of technology enhances the authentic tourist experience. Technology and digitalization have enhanced tourist experiences. However, critiques comment on its ability to over-commercialize activity and lack of authenticity. Thus...

...Filipa Rosado-Pinto; Sandra Maria Correia Loureiro Purpose The purpose of this paper is to systematically review authenticity in the branding context and suggest avenues for future research. Design/methodology/approach This study applies a systematic literature review process and analyzes...

... in a local, sub-regional and regional level. Dr Alexandros Apostolakis can be contacted at: aapostolakis@staff.teicrete.gr © Emerald Group Publishing Limited 2015 Authenticity Branding Portsmouth Destination branding has recently undergone a significant transformation in its...