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Keywords: Autonomy
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Journal Articles
The moderating role of user skills in consumers' adoption of smart home speakers in emerging markets
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2025)
Published: 01 July 2025
... with 347 Tunisian consumers. The data were analyzed using structural equation modeling (SEM) to test the proposed hypotheses. Findings The findings reveal that the autonomy of smart home speakers positively influences performance expectancy and effort expectancy, which sequentially affect consumer’s...
