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Keywords: BWE
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Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (4): 660–681.
Published: 07 June 2022
... be put in place to mitigate the effects of Cash flow Bullwhip in such a context. Thus, through the qualitative survey that was conducted, the aim is to answer the following research questions: Has the COVID 19 crisis led to a BWE in the Moroccan FMCG sector? Has the BWE, induced by this crisis...
