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Keywords: Behavioural change
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Journal Articles
EuroMed Journal of Business (2013) 8 (2): 104–116.
Published: 12 July 2013
.... Prof Michael J. Baker can be contacted at: mjb@westburn.co.uk © Emerald Group Publishing Limited 2013 Marketing Behavioural change Social business Strategic role Transformational marketing Currently, I have just finished preparing a new, fifth edition of my textbook Marketing...

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