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Keywords: Boomerang effect
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2023) 18 (2): 248–269.
Published: 03 May 2022
...Christina Nizamidou Purpose The present article focuses on crises that arise from provocative advertisement images and products and introduces the shooting star crisis. Moreover, it aims to shed some light on the interconnection between the boomerang effect, crisis, crisis management and workforce...
