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Keywords: Citizenship behaviors
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2014) 9 (3): 252–267.
Published: 26 August 2014
...Ching-Wei Ho Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect...
