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Keywords: Competitive strategy
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2008) 3 (2): 223–239.
Published: 18 July 2008
..., 1988 ; 1992 ; Miller et al., 2002), what really can guide firms to success is an appropriate adjustment between structure, strategy and environment; in other words, the firm will have to implement a suitable competitive strategy that fits the conditions of the environment in which...
