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Keywords: Component branding
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Journal Articles
A framework to manage business-to-business branding strategies
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2019) 14 (2): 110–122.
Published: 19 June 2019
... 02 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Corporate brand Brand Business-to-business Industrial brand Component branding Brand strategies The issue of business-to-business (B2B) branding is increasingly attracting...
