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Keywords: Corporate image
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2016) 11 (1): 132–158.
Published: 03 May 2016
.... For that reason, several studies have tried to extend the service evaluation model by including various other factors that can enhance its predictive power. Corporate image (CI) is one of them, since it represents an important asset for the firm (Jani and Han, 2014). However, the role of CI is still ambiguous...
