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Keywords: Cultural knowledge
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2013) 8 (2): 172–187.
Published: 12 July 2013
... unit. In any case, the involvement of local people and the adaptation to local customs are crucial. Research limitations/implications The analysis is still limited, and, in the future, we’ll look for a methodology able to isolate cultural knowledge and cultural competence as key factors in order...
