... the effect of customer satisfaction and switching barriers on customer loyalty as well as the mediating effect of the switching barriers on the customer satisfaction and loyalty link. Design/methodology/approach An empirical causal framework was developed and tested through qualitative and quantitative...

... loyalty Customer loyalty Wine is often characterised as a difficult and confusing product for consumers. In addition, the wine market is very diverse and competitive with an enormous number of niche brands making consumer choice even more complex. When consumers are loaded with information...

... Limited 2010 Country of origin Customer loyalty Brand loyalty Consumer behaviour Individual perception Lebanon Country of origin (COO) of a product affects its evaluation by consumers. Along with COO, other factors do influence product evaluation such as the brand (Hu et al...

... Exploratory factor analysis revealed three service quality dimensions. These are: holistic customer consideration, infrastructure, and empathy. T‐tests were also utilised to reveal possible differences in terms of the identified dimensions. Controlling for customers' loyalty showed significant differences...