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Keywords: Customer retention
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2022) 17 (3): 295–311.
Published: 15 February 2022
... SSP with CRM capability and customer retention ability. Design/methodology/approach Having inputs from the literature and resource-based view (RBV) theory, a model has been developed conceptually. The conceptual model was validated statistically using the partial least squares structural equation...
