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Keywords: Diffusion
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Journal Articles
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2010) 5 (2): 232–251.
Published: 20 July 2010
... by consumer (Garcia and Calantone, 2002). Enterprise zones Innovation Diffusion Management strategy According to Penrose (1959) , firm's productive opportunity is defined as the possibilities for deploying resources that its entrepreneurs and managers can see and which they are willing...
