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Keywords: Digital discourse analysis
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Journal Articles
Investigating digital storytelling for the creation of positively engaging digital content
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2022) 17 (2): 157–173.
Published: 22 March 2021
... to entities of different scale and scope, since in doing so they establish stronger relationships with their consumers and publics. Design/methodology/approach A digital discourse analysis combined with a five-layer coded film analysis is applied to a DST video, viewed on Facebook. Findings Four...
