... and in Thessaloniki. Less ethically disinterested consumers were also found more active in discursive activities in Sofia and Thessaloniki. Research limitations/implications Certain amendments of the behavioural and attitudinal scales could be essential to ensure the same level of measurement accuracy...

... hotels’ customers segments. Design/methodology/approach – A survey in the urban area Thessaloniki, Greece. Probability, large enough household sample. “Intentions to visit a green hotel”, “Boycotting” and “Discursive Activities” towards unethical hotels were investigated. External (EC)/Internal...