...Daniel Ferreira; Belém Barbosa; Ana Sousa Purpose Fresh food products remain one of the most challenging product categories for e-commerce managers. The literature emphasizes the importance of perceived freshness in explaining their purchase behavior. However, studies on online purchases of fresh...

... 2023 19 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only E-loyalty Gamification E-commerce Online shopping Micro and small companies With the rapid development of digital technologies, buying goods and services online has...

... government regulations and customer patronage, whereas privacy concerns does not mediate the relationship between organizational ethical care and customer patronage. Originality/value The research adds to the existing literature and highlights the customer behavior toward online shopping/e-commerce...

... stores. Fatemeh Ehsani can be contacted at: ehsani@email.kntu.ac.ir 26 08 2021 30 10 2021 16 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only E-commerce B2C marketing Customers' satisfaction E-retailing...