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Keywords: Eastern Europe
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Journal Articles
Determinants of winegrowers’ profitability: evidence from an Eastern Europe wine region
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2017) 12 (3): 300–315.
Published: 04 September 2017
...Maria De Salvo; Diego Begalli; Roberta Capitello; Lara Agnoli; Efthalia Tabouratzi Purpose The purpose of this paper is to identify the main determinants of winegrowers’ profitability in Eastern Europe with the ultimate purpose to improve the wine industry competitiveness. Design/methodology...
Journal Articles
EU enlargement: a case study of branding standardisation
Available to Purchase
Journal:
EuroMed Journal of Business
EuroMed Journal of Business (2008) 3 (2): 179–201.
Published: 18 July 2008
... like Cornejo (1958) supported the notion of standardisation with unified corporate image. T.C. Melewar can be contacted at: t.c.melewar@brunel.ac.uk © Emerald Group Publishing Limited 2008 Brands European Union Eastern Europe Western Europe Standardization Emergent strategy...
