... solely on literature reviews. © Emerald Group Publishing Limited 2012 E‐business Electronic commerce E‐models Value chain B2C C2C The mass proliferation of the internet and its rapid growth has allowed businesses to expand into e‐based outlets, notionally opening out their markets...

... Limited 2009 Banking Virtual banking Electronic commerce Customer relations Cyprus The intangible nature of service performances brings at the forefront such issues as customer participation and alternative distribution strategies, which the service marketer is called to capitalise...

... customers. © Emerald Group Publishing Limited 2007 Electronic commerce Internet shopping Shopping Consumer behaviour Among the several types of changes associated with the advent of the internet, one of the most important has been the creation of a new channel for distributing product...